Interesting interview in Skiing Business today with Scarpa North America’s Andrea Parisotto, CFO and Kim Miller, CEO.
"One area that’s neglected, including by us, is the next generation.
Nobody’s really going after the 8- to 12-year-old skiers from Park City
or Tahoe or any other ski town. They are really pushing the sport. As an
industry we need to think about them, and give them good boots,
materials and liners. It’s not only about giving those kids what they
need and want, but it’s about long-term branding too."
This is interesting. Its always the younger generation that is innovating the sport. Great move by Scarpa to see that. When we were in high school we were modifying our own leather (yes, I just dated myself) telemark boots with those white "pickle buckets" from restaurants. This was around 1979. The boot manufacturers had no way of keeping up with what people were doing with tele skis.
No comments:
Post a Comment